5 social media trends in 2014

Social media and the various platforms that comprise it has started to move into more of a mature phase. Many businesses are using at least one platform on a daily basis and this is likely to continue. As we enter 2014, social media will continue to become not only more influential but also far more…

5 tips to help you with LinkedIn

Social networks have become ingrained in many people’s lives, so much so, that businesses are also finding that by using social media they can connect easily with their customers and colleagues. While Facebook is the most popular social media service, there is another service that many businesses find useful, which is the business oriented LinkedIn.…

Google+ launches restricted communities

Social media has become integrated into nearly every aspect of life, including business and marketing. Many companies adopt social media profiles with the hopes of connecting with their customers and fans. Others however, are finding that platforms like Google+ are a great way to facilitate intra-company social communication. The only issue is how to ensure…

Are you easily found on social media?

The key ingredient to many successful businesses is good connections. This might be links with customers, suppliers, or colleagues, etc. Simply put, companies that can connect with their stakeholders will be better able to build a strong brand. And for many companies the best way to connect is via various social media platforms. If you…

3 ways to use Instagram

Companies are increasingly turning to social media platforms for their marketing and to connect with customers. While the bigger networks like Facebook are the most popular, others like Instagram, which can connect with Facebook are just as useful. If your company isn’t on Instagram, you could be missing out on a valuable marketing opportunity. Here…

5 ways to get more out of social media

When it comes to running a successful business, having an Internet presence is now viewed as a must. While having a website is a good start, it too isn’t always enough. You also need to be visible and active on social media. A presence on social media that is active has many benefits, the biggest…

Social media: 5 current trends

Social media has quickly become an integral component of marketing and brand strategies of companies the world over. Many businesses now view this platform as an essential tool, largely because that’s where new customers can be found. Because social media changes at such a rapid pace though it can be tough as a small business…

5 LinkedIn tips to find customers

One of the most popular marketing tools is social media. These services give businesses the ability to connect with their customers and even find potential customers. LinkedIn is a social network that is largely aimed at professionals wanting to connect with their colleagues, but it could also be a valuable tool to help you find…

Google+ gets a facelift

When browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It’s hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say…

4 non-marketing benefits of social media

To many business owners, social media is one of the most important marketing tools at their disposal. It’s true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much…